Business Impact

Why Replace Your Commercial Refrigerator with a Coolio Display?

Por
Enrique Del Castillo

Why Replace Your Commercial Refrigerator?

Traditional commercial refrigerators have been the norm in supermarkets and convenience stores for decades. While they serve their basic cooling function, in a market where shopper engagement and experience drive growth, they are no longer enough. Today’s retailers demand solutions that combine functionality, mobility, sustainability, and in-store activation. This is where Coolio Display makes the difference.

Traditional Commercial Refrigerators: Strengths and Limitations

Commercial refrigerators have long been the go-to choice for keeping products cool in retail environments. Their large storage capacity and temperature control (–1 °C to 8 °C) make them reliable, yet they come with critical drawbacks:

  • Bulky, static design, limiting flexibility in-store.
  • High energy consumption and use of unsustainable plastics and metals.
  • Low brand interaction — shoppers rarely engage with the unit itself.

In a global market expected to grow from USD 37.2 billion in 2024 to over USD 66 billion by 2034 (CAGR 6%) (Global Market Insights, 2024), brands must go beyond cooling to capture the attention of today's shopper.

Strengths:

  • High volume capacity and consistent refrigeration performance.
  • Robust temperature control systems (–1 °C to 8 °C).
  • Integration into centralized cooling systems.

Limitations:

  • Fixed, large footprint limits in-store agility.
  • Industrial design that lacks brand activation potential.
  • High energy consumption and limited sustainability.
  • Difficult to repurpose for short-term marketing campaigns.

Coolio Display: A Paradigm Shift

Coolio Display merges refrigeration (1 °C–6 °C) with eco-conscious design, full mobility, and high customizability:

  • Total mobility: integrated wheels allow real-time repositioning.
  • Sustainable build: rigid recyclable cardboard structure reduces carbon footprint by up to 35% compared to glass-door coolers.
  • Interactivity: QR codes for promos, sign-ups, or in-store fitness challenges.
  • Rapid customization: interchangeable headers and side panels in full color, delivered within 24 hours.

These features have delivered powerful results across various brand activations:

  • +500% increase in sales compared to standard shelf placement, measured by Brown-Forman USA (Coolio Display, 2025).
  • +15% sustained sales uplift over initial baseline for Nestlé Mexico (Coolio Display, 2025).

Real Case Studies Prove the Impact

Sigma Alimentos – FUD Coolios

Challenge: Feature FUD products outside the deli section.
Solution: Custom Coolio island delivered in 24h with full-color graphics and an exercise challenge via QR code.
Result: Instant visibility and organic social media buzz.

Mondelez – Philadelphia OpenTop Coolios

Challenge: Boost cream cheese sales in secondary aisles.
Solution: OpenTop model paired with pairing recipe graphics.
Result: Improved cross-selling and brand recall.

These examples show that beyond volume, shopper experience is now the key factor in modern retail decisions.

Market Data that Supports the Shift

  • The refrigerated display case market will grow from USD 18.2 billion in 2024 to USD 36.3 billion by 2033 (CAGR 7.59%) (IMARC Group, 2024).
  • Shoppers spend 15% more time in front of interactive displays (Retail Engagement Study).
  • Campaign costs drop by 40% when using reusable headers vs. traditional vinyl banners (Coolio Display, 2025).

Conclusion & Call to Action

While traditional commercial refrigerators fulfill basic cooling needs, Coolio Display turns your point of sale into a brand activation platform, delivering +500% sales boosts, stronger shopper loyalty, and measurable environmental benefits.

In today’s competitive retail landscape, differentiation is everything — and Coolio is your strategic partner.

Ready to multiply your sales and lower your carbon footprint?
Contact us and discover how a Coolio Display Refrigerator can transform your in-store experience.

References (APA Short Format)

GM Insights. (2024). Refrigerated Display Cases Market.
IMARC Group. (2024). Refrigerated Display Cases Forecast 2024–2033.
Coolio Display. (2025). Testimonials. https://www.cooliodisplay.com/en/advantages-comercial-refrigerator

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