Oscar Mayer + Heinz Coolio Island: The Perfect Combination for the American Football Season

Oscar Mayer

Modelo

Essentials

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Challenge

Carry out an activation with OSCAR MAYER products in line with the American football season and the typical foods prepared during that time.

Solution

We designed, developed, and produced an island in collaboration with HEINZ, creating the perfect combination of items for hot dog preparation—one of the most popular foods during this season. The island includes:

A Coolio (cardboard refrigerator with cooling capability) to display OSCAR MAYER cold products.
A metal display rack for HEINZ condiments like ketchup, mayonnaise, and mustard.
A floor graphic defining the area visually.
Eye-catching artwork unifying the display with the Coolio fridge.
Additionally, a brand of “medias noches” bread was integrated into the display, so shoppers could find all ingredients needed in one place.

The complete setup was installed in the main aisles of supermarkets for maximum visibility.

Results

The island generated high visibility due to its striking design, prime store location, and comprehensive product offering.

It drove increased sales of OSCAR MAYER hot dogs and HEINZ ketchup and mayonnaise.

It improved shopper convenience by eliminating the need to move between multiple store points—everything needed for preparation was available in one location.