Revolutionizing the Shelf: How Cardboard Refrigerated Displays Are Transforming the Healthy Shopping Experience

The implementation of Coolios—mobile and sustainable refrigerated displays—allowed Splenda to present its new product, Splenda Balance, in a strategic and visually powerful way, connecting with consumers in a competitive environment.

Challenge

When Splenda decided to launch “Splenda Balance”—a delicious fusion of flavor, functionality, and health with vanilla and chocolate options—the challenge wasn't just to develop a product with nutritional benefits. It was also about showcasing it innovatively, outside the traditional refrigerator, where it could attract attention and reinforce its wellness proposition in real-time.

The brand had a clear need: a display that broke the supermarket routine, spoke of sustainability without sacrificing functionality, and offered promotional dynamism. This is where Coolios came in, with a design that allows for interchangeable visual communication and space for both cold and dry products.

Solution: Displays That Activate the Customer

The Coolio designed for Splenda was much more than a refrigerated unit. It was a hybrid structure: full-color printed cardboard over Trovicel, side balconies for Splenda sachets, an open refrigerated body, and a metal base for greater durability and mobility. It also included an interchangeable top header, allowing promotions to be modified without rebuilding the display.

This approach directly responds to Splenda's commitment to staying close to the consumer, as expressed by its CEO:

“Splenda is a safe and effective alternative to sugar and is recommended every day by health professionals to aid in weight loss and diabetes management.”
— Ted Gelov, President and CEO of Heartland Food Products Group
Gelov, 2023aimww.com+8cooliodisplay.com+8aimww.com+8

In addition to the striking visual design, the Coolios integrated a scannable QR code that invited shoppers to register and participate in a physical exercise challenge. This activation turned the shopping moment into a healthy, practical experience aligned with the brand's purpose.

Results: An Activation That Transforms the Shelf

The presence of the QR code for an exercise challenge surprised and motivated many shoppers, generating in-store conversation, visibility on social media, and, above all, a clear perception: Splenda doesn't just sell products; it promotes a healthy and active lifestyle.

These innovations align with Splenda's vision of becoming an ally in the consumer's health journey at every touchpoint. In the words of the CEO:

“This anniversary is not just about our brand; it's about the countless people who have trusted Splenda to be part of their journey toward health and wellness.”
— Ted Gelov, CEO of Splenda
Gelov, 2024

Thanks to Coolio, the point of sale became a platform to inspire real change.

The Future: What If Your Displays Also Activated Your Consumers?

The Splenda case demonstrates that the design of sustainable refrigerated displays not only meets logistical needs but also activates new conversations with the consumer, positioning brands as leaders in innovation, health, and closeness.Grupo Reimse+7cooliodisplay.com+7cooliodisplay.com+7

Is your brand ready for a healthier, more visual, and more effective point of sale?

Discover the benefits of refrigerated displays with Coolios.